Dare to #BeBold
Bold, high-fashion hair color that lasts.
The exclusive line of color protective products from Vidal Sassoon, perfected by experts for you.
Now salon sleek meets chic. For hair that defies frizz & flyaways for up to 24 hours.
Learn how to create a bold Pumped-Up Pixie hairstyle with tips from Vidal Sassoon expert Michael Forrey.
Our London Luxe Collection delivers a perfectly blended, vibrant shade of permanent hair color for a bold, high-fashion look.
Learn how to create a bold Faux Hawk hairstyle with tips from Vidal Sassoon expert Michael Forrey.